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The administration has revealed the branding for GBR, representing a major move in its agenda to bring the railways into public ownership.

A National Colour Scheme and Iconic Logo

The new livery uses a Union Flag-inspired design to reflect the Union Flag and will be applied on rolling stock, at terminals, and across its website and app.

Significantly, the symbol is the well-known double-arrow design currently used by the national rail network and originally designed in the mid-20th century for British Rail.

A Introduction Plan

The rollout of the new look, which was created by the department, is expected to take place gradually.

Commuters are expected to start spotting the newly-branded trains across the national network from next spring.

Throughout the month of December, the design will be showcased at prominent railway stations, like Birmingham New Street.

A Path to Public Ownership

The proposed law, which will pave the way the creation of Great British Railways, is currently making its way through the House of Commons.

The government has stated it is taking control of the railways so the network is "owned by the public, operating for the passengers, not for private shareholders."

Great British Railways will consolidate the operation of train services and tracks and signals under one umbrella body.

The department has stated it will combine 17 different organisations and "reduce the notorious red tape and accountability gap that hinders the railways."

Digital Features and Current Ownership

The introduction of Great British Railways will also include a new mobile application, which will allow users to check schedules and reserve journeys free from additional fees.

Passengers with disabilities travellers will also be able to use the app to arrange assistance.

Several franchises had previously been taken into public control under the former government, including Northern.

There are now 7 train operators already in public control, accounting for about a one-third of passenger trips.

In the last twelve months, c2c have been brought into public ownership, with more anticipated to follow in 2026.

Official and Sector Comments

"This isn't just a new logo," commented the relevant minister. It represents "a transformed service, leaving behind the frustrations of the past and concentrated solely on delivering a reliable public service."

Industry representatives have acknowledged the focus to bettering services.

"We will continue to work closely with relevant bodies to ensure a smooth handover to GBR," a senior figure said.